This is a brand concept for Tento, a company that aims to simplify daily skincare routines. I designed the brand identity to feel inclusive, neither too masculine nor feminine. It welcomes skincare novices who are intimidated by the hundreds of products making noise online and in stores, and it invites everyday experts who are weary of influencers. Tento has streamlined the skincare routine into just three products that match the colors used in this concept. The brand is direct, accessible, and fresh, but it always maintains its core values of simplicity and skin health.

After Effects, Cinema 4D, Illustrator, InDesign, Photoshop